To be honest with you, we love ourselves some DC references. On that note, Batman can forever be the hero that Gotham needs (but doesn’t deserve) and yet, Superman will always be treated like the God he is in Metropolis. The takeaway? You need to be at the top locally to achieve that superhero status. Implying this to the real world, your business’s local performance is vital in building a strong user base and generating leads. This is a fact that SEO and Google itself has mentioned time and again across social......
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In order to personalize its search engine for users, Google has released various updates to its algorithm which have influenced the importance of different ranking signals. And as it turns out, ‘proximity’ to the searcher is now the most important signal in local rankings. Why Local SEO matters? Since most customers search for local businesses at nearby locations, the proximity of these businesses rightfully takes the top spot. While the influence of distance is reduced in case of location-based search queries (“keyword location” vs “keyword”) and localized organic results, proximity is, apparently,......
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